Names Wineries Choose for Wines
Posted on by Jay Stoeger
This is another question that comes up all the time in the Tasting Room. How do you choose your names? In many cases, wineries just use the name of the grape. Cabernet Sauvignon, Marquette, and Brianna are all grapes bred specifically to make wine. Other names such as Red Sunset, Spring Thaw, and Summer Mornings are what the TTB (the old ATF), refers to as fanciful names. In other words, they are a fancy name for our wine that we invented for one reason or another. As you may have guessed, our wines are all based on the theme of our cold climate environment. We have a new wine coming out in a couple of months that will somewhat differ from that convention but I’ll write more on that as we get closer to release. Let me just say that it’s a Muscato style wine which was made popular by certain music icons and we chose a name accordingly.
With that all being said, I sometimes question the logic used by other wineries to choose their brand names. Of course I won’t mention them specifically but many of these names are chosen on a theme that their customers could care less about. One in particular located in Minnesota, picked names of his immigrant ancestors. Weird! I follow the logic but not the relevance. On the other hand, Kay and I tried a wine near Paso Robles, called Bob Wine. You guessed it, the winemaker’s name was
Bob. But there was a relevant story behind it that made sense. In his amateur winemaking days, Bob would make this blend that everyone loved and everyone nicknamed Bob Wine. The story and the history of the wine fit the name.
Ok, enough opinions already. This was a shorter story but next time, I’ll talk about some of the newer cold country grapes (oops I mean cold climate grapes). See even my mistakes are relevant J
See you next time
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Catch Wine - Your Guide to America's Wineries
Cold Country Vines & Wines
E3207 Nuclear Rd. (Carlton)
Kewaunee, WI 54216
Kewaunee, WI 54216